3 Ways Being Prepared Will Help You Make An Effective Marketing Video
If you are tasked with creating a marketing video for your company, there are some tricks that you should employ to help you create effective marketing videos for your company. Videos can render high engagement on your website, and many individuals prefer viewing videos to get information over reading articles. The right preparation is necessary in order to create a highly engaging and effective marketing video.
1. Always Create a Storyboard or Script
Storyboards are not just for comic books. If you want to have an effective and engaging marketing video, you need to have a plan for the video before you shoot the video. Before you start thinking about the technical side of shooting a video, you need to prepare the message.
You can use a storyboard to figure out the story that you want to tell and the scenes that you want to shoot. You can use sketches or pictures to create your storyboard. You should also write out a script for the marketing video as well.
The more you plan for your marketing video, the better it will go when you actually shoot the video.
2. Prepare The People in the Video
Before you start shooting the video, you are going to want to meet with everyone who will be in the video. If the video is scripted, this is where you can have all the participants practice reading the script, and make necessary adjustments to the script. This is where you can provide some coaching on how you want the script to be delivered.
If you are interviewing people for the video, this is where you sit down and let the subjects know what type of topics you will be asking them about so that they can think about their answers. You can also let the subjects know what type of answers you are looking for and what you need from them for the shot.
3. Know What B-Roll Footage You Need
B-roll footage is the video that you use that is not of the presents. It is the video that you use to fill in the space around the presents as you cut to and away from them. B-roll footage for a marketing video may also be footage of your product or item that you are marketing. Other B-roll footage may include some scenic views to incorporate into your video.
Make sure that you include the b-roll footage in your storyboard and write down all the b-roll footage that you need to shoot. You don't want to get to the editing stage only to discover that you don't have the necessary filler and product footage to make the video flow smoothly.
Creating a marketing video is all about preparation. Your need marketing video will be of a higher quality if you take the time to properly prepare for your marketing video. For more information, contact your local video production studio.
